Dakore Akande, Amata, others grace the launch of REDTV

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Dakore Akande

REDTV, a dynamic on­line lifestyle channel that puts the spotlight on Africa with a distinct glob­al appeal has been launched at the weekend. REDTV, a digi­tal online television network, features the very best of enter­tainment news, design, travel, fashion, music, sports, come­dy and much more.

“REDTV strives to be all about the content. To this end, the channel has partnered and collaborated with leading vi­sionaries, who are as passion­ate and committed to being part of a platform for the New Africa, one that positions it­self confidently on the global stage,” said Bola Atta, Direc­tor, Marketing and Corporate Communications, UBA Afri­ca.

At the launch over the week­end, which attracted guests from the world of finance, business, media and the crea­tive visual arts, there was a ser­enade by a dazzling jazz trio as celebrities and socialites min­gled sipping drinks.

The breath-taking views from the top floor of the UBA House, coupled with the am­bience reflected the aspira­tional intent of REDTV; a network focused on creating unforgettable moments on the screen as it inspires view­ers. In attendance were Dakore Akande, Zeb Ejiro, Fred Ama­ta, Betty Irabor, Bola Balogun, Didi Ocheja-Daley, Erelu An­gela Adebayo, Ono Bello and a host of other celebrities.

The location for the launch was also an acknowledgment of REDTV’s proud association with UBA Group. Guests at the launch were treated to an enticing sample of REDTV’s flagship programmes and the quality and range did not dis­appoint. From The Sauce, a sassy topical round up of the happening of the week, to the drama and journey of dis­covering Africa’s future de­sign star on Interiors by De­sign, to the global megabrand that is the Top Model Series, in the Oluchi fronted Africa’s Next Top Model and numer­ous others.

REDTV is launched at a time when the way viewers consume and share informa­tion has evolved dramatical­ly. The age of sitting commu­nally in front of a television screen, reading a newspaper or magazine is partially over. Consumers want to dissemi­nate information in real time and on the go, favouring inti­mate programming channels that speak to core interests and needs. REDTV promis­es to bring that to viewers in a vibrant and evocative way. It is available on youtube.

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