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This morning, basically the whole universe was celebrating Beyoncé's new activewear line, Ivy Park. Everyone, that is, except for Lululemon. The brand quickly learned that even the lightest amount of shade thrown at Beyoncé on the Internet sparks a hellfire of fury from the Beyhive, and it immediately had that "I regret everything" moment.
Here's what went down: remember in Mean Girls when the new girl, Cady Heron, is "like, really pretty," so "Queen Bee" Regina George is feeling a little threatened? The same thing happened . . . except the "Queen Bee" is Lululemon and Cady Heron is Ivy Park, but Ivy Park has a huge fan base, and Queen Bee Lululemon didn't realize that Queen Bey's fans will literally end you if you speak ill of anything to do with Mrs. Carter.
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